Review Request Email Templates

Use these templates when reaching out to past clients for reviews. Send to the feedback page (not directly to Google) to screen sentiment first.

How to Generate Personalized Feedback Links

IMPORTANT: Do not use a generic link. Each client gets a unique, secure, time-limited link.

Link Generator (local only - not on public website):

file:///Users/zjs/engineering/sempers.com/feedback/generate-link.html
  1. Open the link above in your browser
  2. Select “Production (sempers.com)” environment
  3. Enter client’s name, email, and phone
  4. Enter expiry days (default: 7)
  5. Enter your FEEDBACK_SECRET
  6. Click “Generate Link”
  7. Copy the generated URL and paste it into the email template below

Zapier Zaps (for reference):

Template 1: Past Client with Settlement (Recommended)

Subject: Quick favor, [First Name]?

Hi [First Name],

I hope this message finds you well. I was thinking about your case recently – it’s been [X months/years] since we resolved your [case type] matter and recovered [settlement amount] for you.

I’m reaching out because your feedback would mean a lot to me. If you have 30 seconds, I’d really appreciate it if you could share your experience:

Share Your Feedback →

Your input helps other workers facing similar situations find the help they need.

Either way, I hope you’re doing well. If you ever need anything in the future, don’t hesitate to reach out.

Best regards,

Zachary Sempers, Esq. Sempers Law Firm 888-762-0297

Template 2: Past Client (General)

Subject: How did we do, [First Name]?

Hi [First Name],

I hope you’re doing well. I wanted to reach out and see how things have been since we worked together on your employment matter.

If you have a moment, I’d really appreciate hearing about your experience with our firm. Your feedback helps us improve and helps other workers know they’re not alone:

Share Your Feedback →

It only takes about 30 seconds.

Thank you for trusting us with your case. If you ever need anything or know someone facing a workplace issue, please don’t hesitate to reach out.

Warm regards,

Zachary Sempers, Esq. Sempers Law Firm 888-762-0297

Template 3: Follow-Up (If No Response After 5-7 Days)

Subject: Re: Quick favor, [First Name]?

Hi [First Name],

Just wanted to follow up on my note from last week. I know things get busy – if you have 30 seconds, your feedback would really help:

Share Your Feedback →

No worries if you can’t. I just wanted to check in.

Best,

Zachary

Template 4: For Clients Referred to Colleagues

Subject: Checking in, [First Name]

Hi [First Name],

I hope you’re doing well. You may remember we spoke [X months/years] ago about your employment matter, and I connected you with [colleague name/firm] who was better suited to handle your specific case.

I wanted to check in and see how everything worked out. Even though we didn’t work together directly, your feedback on our initial consultation would be helpful:

Share Your Feedback →

If you ever face another workplace issue, please don’t hesitate to reach out directly.

Best regards,

Zachary Sempers, Esq. Sempers Law Firm 888-762-0297

Template 5: Consultation Only (Not Retained)

Subject: Checking in, [First Name]

Hi [First Name],

I hope you’re doing well. We spoke [X months ago] about your employment situation. While I wasn’t able to take on your case at that time, I wanted to check in and see how things worked out for you.

If you have a moment, I’d appreciate hearing about your experience with our consultation. Your feedback helps me improve how I serve people who reach out:

Share Your Feedback →

It only takes about 30 seconds, and there’s no pressure either way.

If your situation has changed or you’re facing a new workplace issue, feel free to reach out anytime.

Best regards,

Zachary Sempers, Esq. Sempers Law Firm 888-762-0297

Tips for Sending

  1. Personalize each email – Don’t send as bulk mail. Take 30 seconds to customize.

  2. Best times to send:

    • Tuesday-Thursday, 10am-2pm
    • Avoid Mondays and Fridays

  3. Send 5 per day max – Keeps it personal and manageable

  4. Start with your best clients:

    • Highest settlements
    • Most engaged during their case
    • Most recent (within last 2 years)

  5. Track responses:

    • Note who you’ve contacted
    • Note who left reviews
    • Don’t send more than one follow-up

  6. If someone responds negatively:

    • Thank them for their honesty
    • Ask how you can make it right
    • Do NOT ask them to reconsider the review

Segmentation Priority

Tier 1 (Send First):

Tier 2 (Send Second):

Tier 3 (Approach Carefully):

Do NOT Contact: