Legal Professional Sites (LPS) Profile Guide

Sempers Law Firm - Zachary J. Sempers, Esq.

Current Profile Information (Reference)

Firm Details

Practice Areas

Professional Associations

Education

Bio Summary

Born and raised in Los Angeles. Transitioned from software engineering after personal wage theft experience. Volunteered at Workers’ Rights clinic with Neighborhood Legal Services of Los Angeles. Dedicated to fighting for employee rights.

Notable Results

Top 10 Legal Professional Sites for Reviews

1. AVVO (Priority: HIGH)

URL: https://www.avvo.com
Current Status: ACTIVE profile exists - 5 reviews, 5.0 rating, Avvo Rating 6.7

Profile Should Include:

Review Requirements:

Action Items:

2. JUSTIA (Priority: HIGH)

URL: https://lawyers.justia.com Current Status: ACTIVE profile exists - ACCESS PENDING

Access Issue (as of January 26, 2026):

Profile Should Include:

Review Requirements:

Action Items:

3. FINDLAW (Priority: HIGH)

URL: https://lawyers.findlaw.com
Profile URL: https://profileupdate.findlaw.com

Profile Should Include:

Review Requirements:

Action Items:

4. MARTINDALE-HUBBELL (Priority: HIGH)

URL: https://www.martindale.com

Profile Should Include:

Review Requirements:

Action Items:

5. LAWYERS.COM (Priority: MEDIUM)

URL: https://www.lawyers.com
Current Status: Older profile exists (outdated address - Calabasas/Mulholland Hwy)

Profile Should Include:

Review Requirements:

Action Items:

6. NOLO (Priority: MEDIUM)

URL: https://www.nolo.com/leads
Directory URL: https://www.nolo.com/attorney-consult

Profile Should Include:

Review Requirements:

Action Items:

7. YELP (Priority: MEDIUM)

URL: https://business.yelp.com
Category: Employment Law Attorney / Employment Lawyer

Profile Should Include:

Review Requirements:

Action Items:

8. BETTER BUSINESS BUREAU (BBB) (Priority: MEDIUM)

URL: https://www.bbb.org/get-listed

Profile Should Include:

Review Requirements:

Accreditation Requirements:

Action Items:

9. GOOGLE BUSINESS PROFILE (Priority: HIGH)

URL: https://business.google.com
Note: Included because it’s essential, even though it requires Gmail

Profile Should Include:

Review Requirements:

Action Items:

10. FACEBOOK BUSINESS PAGE (Priority: LOW-MEDIUM)

URL: https://business.facebook.com

Profile Should Include:

Review Requirements:

Action Items:

Bonus Platforms to Consider

SUPER LAWYERS

URL: https://www.superlawyers.com
Note: Cannot self-register; must be nominated/selected

Action Items:

LEGALMATCH

URL: https://www.legalmatch.com/attorneys/sign_in.html

Profile Should Include:

Review Requirements:

Alternative Review Request Strategy (Non-Gmail Users)

Current Challenge

Google reviews are the most impactful for SEO and visibility, but require a Gmail account. Many clients don’t have Gmail.

Recommended Approach: Tiered Review Request System

Option 1: Branching Email Template

Subject: Thank You - Would You Share Your Experience?

Dear [Client Name],

Thank you for trusting Sempers Law Firm with your employment matter. I'm grateful for the opportunity to have helped you.

If you had a positive experience, I'd be honored if you'd consider sharing a brief review. Your feedback helps others in similar situations find the help they need.

**Choose the option that works best for you:**

🔵 **Have a Gmail account?**
[Leave a Google Review] - (insert direct Google review link)

🟢 **Prefer not to use Google?** Choose any of these alternatives:
• [Avvo] - https://www.avvo.com/attorneys/91362-ca-zachary-sempers-359075/reviews/new
• [Yelp] - (insert Yelp review link)
• [Facebook] - (insert Facebook review link)
• [BBB] - (insert BBB link)

All of these accept any email address for signup.

Thank you again for your trust.

Best regards,
Zachary Sempers
Sempers Law Firm

Option 2: Simple Choice Card (Print/Email)

═══════════════════════════════════════════
        SHARE YOUR EXPERIENCE
═══════════════════════════════════════════

Thank you for choosing Sempers Law Firm!

If you have a Gmail/Google account:
   → Google (most helpful!) - [QR CODE]

If you don't have Gmail, use any of these:
   → Avvo.com - [QR CODE]
   → Yelp.com - [QR CODE]  
   → Facebook - [QR CODE]

All alternatives accept any email address.

Questions? Call 888-762-0297
═══════════════════════════════════════════

Option 3: Follow-Up Sequence

Email 1 (Day of case close):

Email 2 (Day 3, if no Google review):

Email 3 (Day 7, final):

Platform Priority for Non-Gmail Users

Priority Platform Why
1 Avvo Legal-specific, high attorney visibility
2 Yelp General visibility, trusted platform
3 Facebook Large user base, many already have accounts
4 BBB Trust factor, business credibility
5 Justia Legal-specific, attorney searchers

Key Messaging Points

When requesting reviews from non-Gmail users, emphasize:

  1. “Any email works” - Most people assume review sites need special accounts
  2. “Takes 2 minutes” - Reduce perceived effort
  3. “Helps others find help” - Appeal to their experience of needing help
  4. “Your choice” - Give control, multiple options

QR Code Implementation

Create QR codes for each platform linking directly to your review page:

Use free QR generators like qr-code-generator.com

Profile Setup Checklist Summary

Platform Status Priority Gmail Required? Action Needed
Avvo ✅ Complete HIGH No Done - monitor reviews
Justia ✅ Complete HIGH No Done (65% complete, optional fields remain)
FindLaw ✅ Complete HIGH No Done - premium practice areas unavailable
Google ✅ Complete HIGH Yes Done
Yelp ✅ Complete MEDIUM No Done
Martindale ⏳ Pending HIGH No Contacted support 1/26 - awaiting access recovery
Lawyers.com ⏳ Pending MEDIUM No Contacted support 1/26 - awaiting response to claim
Nolo ⏳ Pending MEDIUM No Part of Martindale - resolve Martindale first
BBB ❓ Unknown LOW No Not yet addressed
Facebook ❓ Unknown LOW No Not yet addressed
LinkedIn ❓ Unknown LOW No Not yet addressed

Consistent Information Across All Platforms

Ensure NAP (Name, Address, Phone) consistency:

Inconsistent information hurts SEO. Your Lawyers.com listing shows an old Calabasas address - fixing this should be a priority.

Review Monitoring & Homepage Carousel Workflow

Current Review Status (as of January 2026)

Platform Total Reviews 5-Star In Carousel Profile URL
Google 5 4 4 ✓ https://g.page/r/CTuQQVEi_YClEBM/review
Avvo 5 5 5 ✓ https://www.avvo.com/attorneys/91362-ca-zachary-sempers-359075.html
Yelp TBD TBD TBD https://www.yelp.com/biz/sempers-law-firm-westlake-village

Notification Setup

Email notifications are enabled for all three platforms:

Workflow for Adding New Reviews to Carousel

When a new 5-star review comes in:

  1. Receive email notification from Google/Avvo/Yelp
  2. Take a screenshot of the review (shows reviewer name, text, rating, date)
  3. Share screenshot with Claude Code
  4. Claude adds the review to the homepage carousel in src/index.njk (testimonials section)

Carousel HTML format (located in src/index.njk around line 575):

<div class="testimonial-item">
    <div class="stars">★★★★★</div>
    <p class="testimonial-text">"[REVIEW TEXT]"</p>
    <div class="testimonial-author">
        <strong>[REVIEWER NAME]</strong>
        <span class="testimonial-source">[Platform] Review</span>
    </div>
</div>

Document created: January 2026 Last updated: January 2026 For: Zachary J. Sempers, Esq. - Sempers Law Firm