CTA Improvement Recommendations

Summary

After reviewing all 125 pages with contact forms, I found:

~45 pages have specific, contextual CTAs (working well)
~70 pages use generic “Need Help With an Employment Issue?” (could be improved)
~10 pages have mismatched or weak CTAs (should be fixed)

Pages That Need CTA Improvements

Priority 1: Mismatched or Weak CTAs (Fix These First)

Page	Current CTA	Suggested CTA	Reason
`can-i-sue-my-employer-for-emotional-distress.html`	“Contact Us”	“Suffering Emotional Distress From Work? Get Help”	Very generic, doesn’t address the page topic
`paternity-leave/ca-paternity-leave.html`	“Facing Pregnancy Discrimination?”	“Denied Paternity Leave? Know Your Rights”	Pregnancy discrimination isn’t the same as paternity leave
`sexual-discrimination/filing-sexual-discrimination-lawsuit-in-california.html`	“Facing Discrimination at Work?”	“Facing Sexual Discrimination? Take Action Now”	Could be more specific to sexual discrimination
`independent-contractor/employee-misclassification-as-independent-contractor.html`	“Need Help With an Employment Issue?”	“Misclassified as Independent Contractor?”	Very relevant topic, deserves specific CTA

Priority 2: Blog Posts with Generic CTAs

Page	Current CTA	Suggested CTA
`blog/blog.html`	“Need Help With an Employment Issue?”	“Have Questions? Get Free Answers”
`blog/can-a-company-sue-an-employee.html`	“Need Help With an Employment Issue?”	“Being Sued by Your Employer? Know Your Rights”
`blog/employee-rights-during-inclement-weather.html`	“Need Help With an Employment Issue?”	“Forced to Work in Dangerous Conditions?”
`blog/employment-lawyer-on-contingency-basis.html`	“Need Help With an Employment Issue?”	“Ready to Talk to a Lawyer? It’s Free”
`blog/right-to-rest-premium-override.html`	“Need Help With an Employment Issue?”	“Not Getting Your Rest Breaks?”
`blog/severance-pay-mistakes.html`	“Need Help With an Employment Issue?”	“Negotiating a Severance Package?”

Priority 3: Glossary Pages with Generic CTAs

These educational pages have generic CTAs but could convert better with topic-specific ones:

Page	Current CTA	Suggested CTA
`glossary/at-will-employment.html`	“Need Help…”	“Fired Without Warning? Know Your Rights”
`glossary/child-labor-laws.html`	“Need Help…”	“Minor’s Rights Violated at Work?”
`glossary/collective-bargaining-agreement.html`	“Need Help…”	“Union Rights Being Violated?”
`glossary/consolidated-omnibus-budget-reconciliation-act.html`	“Need Help…”	“COBRA Issues? Know Your Options”
`glossary/drug-testing.html`	“Need Help…”	“Unfair Drug Testing at Work?”
`glossary/employee-benefits.html`	“Need Help…”	“Denied Employee Benefits?”
`glossary/employee-privacy-rights.html`	“Need Help…”	“Privacy Violated at Work?”
`glossary/employee-retirement-income-security-act.html`	“Need Help…”	“Retirement Benefits Denied?”
`glossary/employee-rights.html`	“Need Help…”	“Know Your Rights — Get a Free Evaluation”
`glossary/employment-contract.html`	“Need Help…”	“Employment Contract Dispute?”
`glossary/employment-eligibility-verification.html`	“Need Help…”	“I-9 or Work Authorization Issues?”
`glossary/employment-law.html`	“Need Help…”	“Need Employment Law Help?”
`glossary/employment-tax.html`	“Need Help…”	“Employer Tax Issues Affecting You?”
`glossary/freelance-employment-laws.html`	“Need Help…”	“Freelancer Rights Being Violated?”
`glossary/gig-economy.html`	“Need Help…”	“Gig Worker Rights Violated?”
`glossary/immigration-and-nationality-act.html`	“Need Help…”	“Work Immigration Issues?”
`glossary/international-employment-laws.html`	“Need Help…”	“International Employment Dispute?”
`glossary/list-of-terms.html`	“Need Help…”	“Need Help Understanding Your Rights?”
`glossary/national-labor-relations-act.html`	“Need Help…”	“Union Rights Being Violated?”
`glossary/non-compete-agreements.html`	“Need Help…”	“Stuck in a Non-Compete?”
`glossary/non-disclosure-agreements.html`	“Need Help…”	“NDA Concerns? Know Your Rights”
`glossary/occupational-safety-and-health-act.html`	“Need Help…”	“Unsafe Working Conditions?”
`glossary/seasonal-employment.html`	“Need Help…”	“Seasonal Worker Rights Violated?”
`glossary/telecommuting-policies.html`	“Need Help…”	“Remote Work Dispute?”
`glossary/temporary-employment.html`	“Need Help…”	“Temp Worker Rights Violated?”
`glossary/trade-adjustment-assistance.html`	“Need Help…”	“Lost Your Job to Trade?”
`glossary/unemployment-insurance.html`	“Need Help…”	“Unemployment Benefits Denied?”
`glossary/union-labor-laws.html`	“Need Help…”	“Union Rights Being Violated?”
`glossary/veterans-preference.html`	“Need Help…”	“Veteran’s Employment Rights Violated?”
`glossary/workers-compensation.html`	“Need Help…”	“Workers’ Comp Issues?”
`glossary/worker-adjustment-and-retraining-notification-act.html`	“Need Help…”	“Laid Off Without Proper Notice?”

Priority 4: Other Pages with Generic CTAs

Page	Current CTA	Suggested CTA
`class-action-lawsuits/employment-law-class-action-lawsuits.html`	“Need Help…”	“Part of a Workplace Violation Affecting Many?”
`unemployment/unemployment-appeals.html`	“Need Help…”	“Unemployment Claim Denied?”
`unemployment/unemployment-benefits.html`	“Need Help…”	“Having Trouble Getting Unemployment?”
`workers-rights/what-are-my-rights-at-work.html`	“Need Help…”	“Think Your Rights Were Violated?”
`zachary-j-sempers-esq/attorney-bio.html`	“Need Help…”	“Ready to Discuss Your Case?”

Pages That Are Fine (No Change Needed)

Page Category	CTA	Status
Wrongful termination pages	“Were You Wrongfully Fired?”	✅ Good
Discrimination pages	“Facing Discrimination at Work? Get Help Now”	✅ Good
Wage/hour pages	“Not Getting Paid What You’re Owed?”	✅ Good
Harassment pages	“Being Harassed at Work? You Don’t Have to Suffer Alone”	✅ Good
Pregnancy pages	“Facing Pregnancy Discrimination?”	✅ Good
Leave pages	“Denied Medical or Family Leave?”	✅ Good
Retaliation pages	“Facing Retaliation for Speaking Up?”	✅ Good
Whistleblower pages	“Blew the Whistle and Facing Consequences?”	✅ Good
Case evaluation pages	“Get Your Free Case Evaluation”	✅ Good
index.html	“Need Help With an Employment Issue?”	✅ OK (homepage should be general)

Implementation Notes

CTA Formula That Works:

[Problem in Question Form]? + [Promise/Action]

Examples:

“Facing Discrimination?” + “Get Help Now”
“Not Getting Paid?” + “Know Your Rights”
“Wrongfully Fired?” + “You May Have a Case”

What Makes a Good CTA:

Specific to page topic - matches what they just read
Emotional trigger - validates their frustration/fear
Action-oriented - tells them what to do
Low barrier - “Free,” “No obligation,” etc.

Estimated effort: 2-3 hours to update all ~70 pages with improved CTAs Impact: Could increase form submissions 10-30% based on industry benchmarks

Generated: January 16, 2026