Sempers Law Firm - Business Growth Strategy

Making the Phone Ring: Zero-Budget Marketing Implementation Plan

Created: January 14, 2026
Goal: Increase inbound client calls and form submissions to replace lost lead generation source

🚨 CRITICAL CONTEXT

The Problem: Lost lead purchasing capability as of 01/01/2026 due to California law changes

Business Model: Referral-based practice - need high call volume to generate cases to refer out for referral fees

Current Assets:

Budget: $0 (everything must be free or sweat equity)

⚡ THIS WEEK - TOP 5 ACTIONS (Do These First)

# Action Time Deadline Expected Result
1 Send 10 personal emails to past clients asking for REFERRALS (not reviews) 2 hrs By Friday 1-2 referrals
2 Send 10 review requests using feedback system 1 hr By Friday 3-5 reviews
3 Answer 3 Avvo Q&A questions per day (Mon-Fri) 30 min/day Daily Build visibility, get inquiries
4 Connect with 5 attorneys on LinkedIn 30 min By Friday Start referral network
5 Export and segment your 4,000 CRM contacts 2 hrs By Sunday Ready for newsletter

⚠️ ACCOUNTABILITY: Review this section every Monday morning. If items aren’t done, they become Priority 1 for the new week.

📋 IMPLEMENTATION CHECKLIST

🔴 PRIORITY ZERO: Your 4,000 Contacts (THE GOLDMINE)

Why this is #1: You have 4,000 people who already know you exist. Acquiring a new contact costs time/money. These are FREE. Every week you don’t email them is wasted opportunity.

By January 31, 2026:

By February 15, 2026:

WEEK 1: Quick Wins (High Impact, Low Effort)

✅ Priority 1: Website Conversion Optimization

File: public_html/index.html

File: Create new public_html/free-case-evaluation.html

✅ Priority 2: Get Reviews (Marketing Fuel)

Target: 10 reviews by February 15, 2026

Technical Infrastructure: ✅ COMPLETE

Outreach Tasks (By January 31, 2026):

✅ Priority 3: Local SEO Foundation

WEEKS 2-4: Content & Ongoing CRM Work

✅ Priority 4: Newsletter Cadence (After Initial CRM Activation Above)

Monthly Newsletter Schedule:

✅ Priority 5: High-Converting Content Pages

Create these specific pages (people search for these exact phrases)

File: Create public_html/how-much-is-my-case-worth.html ✅ DONE

File: Create public_html/what-happens-when-i-call.html ✅ DONE

File: Create public_html/how-long-do-i-have-to-file.html ✅ DONE

✅ Priority 6: Free Q&A Marketing (Answer Questions Where People Are)

🔥 HIGH ROI ACTIVITY - Avvo Q&A especially generates direct inquiries

Daily Habit (Non-Negotiable):

Target: 90 answers in first 30 days (3/day average)

Avvo Q&A (Most valuable - these are qualified leads)

Reddit (15 min/day, alternating days)

Quora (15 min/day, alternating days)

Tracking:

MONTH 2: Relationship Building & Systems

✅ Priority 7: Build Non-Competing Attorney Referral Network

Target: 10 new referral sources by March 15, 2026

Why this matters: You’re in a referral-based practice. Other attorneys are your best lead source. This should be ONGOING, not a one-time effort.

Weekly Habit (Make This Automatic):

Target Attorney Types:

By February 1, 2026:

By February 15, 2026:

By March 15, 2026:

✅ Priority 8: Free Case Evaluation Landing Page ✅ DONE

COMPLIANCE NOTE: Research confirms all major California plaintiff-side employment law firms use free consultations as their lead generation method (not PDF guides). This is the industry standard approach that complies with California Rules of Professional Conduct regarding attorney advertising.

File: public_html/free-termination-guide.html (landing page for wrongful termination leads)

🎯 WEBSITE MODIFICATIONS - TECHNICAL DETAILS

Files That Need Editing:

1. public_html/index.html

Sections to modify:

<!-- HERO SECTION - Current structure needs rewrite -->
<Current>
# Los Angeles Employment Lawyer
## When our clients win - we win
</Current>

<New>
# Were You Illegally Fired, Denied Wages, or Discriminated Against?
## Free Case Evaluation - Call Now: 888-762-0297
[Prominent Call Button]
[Simple 3-Field Form]
</New>

Add sticky mobile call button before </body>:

<!-- Sticky mobile call button -->
<a href="tel:888-762-0297" class="mobile-call-button">
  📞 Call Now: 888-762-0297
</a>

<style>
.mobile-call-button {
  position: fixed;
  bottom: 20px;
  left: 50%;
  transform: translateX(-50%);
  background: #d32f2f; /* Red for urgency */
  color: white;
  padding: 15px 30px;
  border-radius: 50px;
  text-decoration: none;
  font-weight: bold;
  font-size: 18px;
  box-shadow: 0 4px 12px rgba(0,0,0,0.3);
  z-index: 9999;
  display: none; /* Show only on mobile */
}

@media (max-width: 768px) {
  .mobile-call-button {
    display: block;
  }
}

.mobile-call-button:hover {
  background: #b71c1c;
  transform: translateX(-50%) scale(1.05);
}
</style>

Simplify contact form:

2. public_html/assets/css/ (if exists, or inline styles)

Add these utility classes:

/* Prominent CTAs */
.cta-phone {
  font-size: 32px;
  color: #d32f2f;
  font-weight: bold;
  text-decoration: none;
  display: inline-block;
  margin: 20px 0;
}

.cta-phone:hover {
  color: #b71c1c;
}

/* Simple form styling */
.simple-form input,
.simple-form textarea {
  width: 100%;
  padding: 12px;
  margin: 10px 0;
  border: 2px solid #ddd;
  border-radius: 4px;
  font-size: 16px;
}

.simple-form button {
  background: #d32f2f;
  color: white;
  padding: 15px 40px;
  border: none;
  border-radius: 4px;
  font-size: 18px;
  font-weight: bold;
  cursor: pointer;
  width: 100%;
}

.simple-form button:hover {
  background: #b71c1c;
}

📊 METRICS TO TRACK

Weekly KPIs:

Monthly KPIs:

🎪 GIT WORKFLOW FOR CHANGES

Before making ANY changes:

# Make sure you're on main/master branch
git status

# Create a new branch for this work
git checkout -b business-strategy-implementation

# As you work, commit frequently
git add [filename]
git commit -m "Descriptive message about what you changed"

# When ready to deploy
git checkout main
git merge business-strategy-implementation
git push origin main

Suggested commit messages:

💡 PSYCHOLOGY & MESSAGING

What your ideal caller is thinking:

❌ NOT: “I need to research employment law”
✅ YES: “I’m furious and scared. Was this illegal? Do I have a case? Will anyone help me?”

❌ NOT: “Let me compare several attorneys”
✅ YES: “I need someone to tell me if I’m crazy or if this is wrong”

❌ NOT: “I should learn about the legal process”
✅ YES: “How much is my case worth and when do I get paid?”

Your messaging should:

  1. Validate their anger - “What happened to you may be illegal”
  2. Remove fear - “Free consultation, no obligation”
  3. Create urgency - “Don’t let your deadlines expire”
  4. Show results - “We’ve recovered $X million for workers”
  5. Make it easy - “Just call, we handle everything”

🚀 30-60-90 DAY GOALS (With Specific Dates)

30 Days (By February 20, 2026):

60 Days (By March 20, 2026):

90 Days (By April 20, 2026):

🎯 THE ULTIMATE GOAL

Make the phone ring without spending money on ads.

Every action in this document serves that goal. The strategy is:

  1. Activate dormant assets (4,000 contacts, 50 happy clients)
  2. Optimize conversion (better website, simpler forms)
  3. Build credibility (reviews, testimonials, settlements)
  4. Answer questions where people are looking (Reddit, Quora, Avvo)
  5. Build relationships (other attorneys who can refer)
  6. Create valuable content (guides, calculators, explainers)

All of this costs $0 except your time.

📝 NOTES & LEARNINGS

What’s working:

What’s not working:

Ideas for later:

Implementation Log:

Last Updated: January 21, 2026 (Business coaching edits - added accountability dates and priorities) Next Review Date: January 27, 2026 (weekly review - check “This Week” section)

📅 WEEKLY REVIEW CHECKLIST (Every Monday)

Use this to stay accountable:

This Week’s Results:

This Week’s Commitments:

Blockers/Issues:

🔗 QUICK REFERENCE LINKS

This document is a living strategy guide. Update it as you learn what works and what doesn’t. The goal is to create a repeatable system for generating leads without paid advertising.