Archived document. This file has been superseded or completed and is kept for historical reference.

sempers.com Website Analysis Report

Date: February 18, 2026 By: Claude (Opus 4.6)

Part A: Traffic Impact of 100% Google Indexing

Current State

Traffic Estimate

Conservative estimate: 50-80% more organic traffic Optimistic estimate: 100-150% more organic traffic

Here’s my reasoning:

  1. The already-indexed pages are likely the highest-value ones. Google tends to index your most linked-to, most authoritative pages first. Your homepage, main practice area pages, and attorney bio are almost certainly already indexed. These carry the most search volume.

  2. The un-indexed pages are your long-tail content. Pages like specific discrimination subtypes (marital status, medical condition), niche wage issues (rest breaks, expense reimbursement), and deeper blog posts. These target lower-volume but higher-intent keywords. Each might bring 5-50 visits/month, but across 60-70 newly indexed pages that adds up.

  3. Employment law keyword volumes in Los Angeles:

    • “wrongful termination lawyer los angeles” — ~1,500-2,500/mo
    • “unpaid wages lawyer california” — ~800-1,500/mo
    • “employment discrimination lawyer” — ~500-1,000/mo
    • Long-tail variants (“can I be fired for being pregnant california”, “unpaid overtime lawyer LA”) — 50-300/mo each

  4. Compounding effect: More indexed pages = more internal link equity flowing = existing pages rank slightly better too. Google also gives more crawl budget to sites it sees as comprehensive authorities.

  5. Realistic scenario: If you’re currently getting X organic visits/month, full indexing would likely bring you to 1.5X-2.0X within 3-6 months. For a solo employment lawyer site in LA, if current organic traffic is ~200-500 visits/month (reasonable for 53 indexed pages with moderate domain authority), you could reach ~400-1,000 visits/month.

The bigger issue is not indexing — it’s ranking position. Even with 100% indexing, most of these pages will start on page 2-5 of Google results. The real traffic multiplier comes from moving pages from position 15-30 to position 1-10, which requires backlinks, domain authority, and content that Google deems best-in-class.

Bottom Line

Full indexing is necessary but not sufficient. It’s the foundation. Expect a meaningful but not transformative increase — probably doubling your organic traffic over 3-6 months after full indexing. The real game-changers are in Part B.

Part B: Ideas for Dramatically Improving Website Appeal & Traffic

What You’re Working With

Strengths (don’t lose these):

Honest Assessment of Current Weaknesses:

HIGH-IMPACT IDEAS (ranked by expected ROI)

1. Professional Photography + Personal Brand Overhaul

Impact: MASSIVE | Cost: $500-2,000 | Time: 1 day shoot + 1 week implementation

This is the single biggest thing you can do. Right now the site has one attorney photo. Compare to King & Siegel, Eldessouky Law, or HKM — they all lead with professional environmental photography.

What to shoot:

Use these EVERYWHERE: hero section, about page, practice area headers, blog author bio, testimonial sections. A face builds trust faster than any color scheme.

2. Complete Color & Visual Identity Refresh

Impact: HIGH | Cost: $0-500 | Time: 1-2 weeks

Replace the red/navy with a more sophisticated, modern palette. Three directions worth considering:

Option A — “Premium Authority” (Navy + Gold)

Option B — “Modern Advocate” (Teal + Warm Gray)

Option C — “Bold Justice” (Refined Red + Slate)

Any of these would immediately elevate the site from “template” to “designed.”

3. Hero Section Redesign

Impact: HIGH | Cost: $0 | Time: 1 week

Current hero: text-heavy, generic CTA pattern.

Better hero: Full-width professional photo of Zach with a single powerful headline overlaid. Something like:

“I’ve Been Where You Are.” Employment attorney. 20 years of real-world work experience before law. I only fight for employees. Never employers. [Free Case Evaluation] [Call 888-762-0297]

This immediately communicates: human, experienced, on your side. The personal story IS the differentiator — lead with it visually, not buried in paragraph 4 of the homepage.

4. Content Strategy: Weekly Blog + FAQ Schema

Impact: HIGH (over 6-12 months) | Cost: $0 (your time) or $200-500/mo (writer) | Time: Ongoing

14 blog posts won’t move the needle. The firms ranking #1 for employment law keywords publish 2-4 articles/month on current events:

Each post targets a current, high-search-volume question. Each links back to relevant practice area pages. This is the #1 long-term traffic driver that separates firms getting 500 visits/month from those getting 50,000.

5. Social Proof Amplification

Impact: MEDIUM-HIGH | Cost: $0 | Time: 1-2 days

You have 11 five-star testimonials buried in a carousel. Most visitors never see them all.

6. Page Speed & Core Web Vitals Optimization

Impact: MEDIUM | Cost: $0 | Time: 1-2 days

Google explicitly uses page speed as a ranking factor. The site loads jQuery + Bootstrap + Owl Carousel + multiple font families + icon fonts. Quick wins:

7. Local SEO: Google Business Profile Optimization

Impact: HIGH for local searches | Cost: $0 | Time: 2-3 hours

This is often overlooked but for “employment lawyer near me” searches, the Google Maps 3-pack gets more clicks than organic results. Ensure:

8. Video Content

Impact: HIGH | Cost: $0-2,000 | Time: 1 day shoot

A 60-second “Why I Fight for Workers” video on the homepage would be transformative. Video increases time-on-page (Google ranking signal), builds trust faster than text, and can be repurposed for YouTube (second-largest search engine) and social media.

Even a phone-recorded video of Zach explaining “3 things to do if you just got fired” would outperform no video.

WHAT NOT TO DO

Priority Order (if I had to pick 3)

  1. Professional photography — instantly transforms perceived quality
  2. Color/visual refresh — eliminates the “template” feel
  3. Weekly blog content — the long-term traffic engine

These three together could realistically 5-10x your organic traffic within 12 months.

Part C: Not Implementing — Confirmed

All of the above are ideas only. Nothing has been changed.

Part D: Prompt for Perplexity

Copy everything below the line and paste it into Perplexity:

I’m the owner of sempers.com, a California employment law firm website. I asked Claude (Opus 4.6) to analyze my website and provide thoughts on traffic potential and design improvements. Below is Claude’s full analysis.

Please return a markdown document with your independent analysis and critique of Claude’s recommendations. Specifically:

  1. Do you agree with Claude’s traffic estimate for achieving 100% Google indexing? (Currently ~53 of 129 pages indexed, fixes deployed Feb 9, 2026.) What would your estimate be?

  2. Review each of Claude’s 8 improvement ideas. For each one:

    • Do you agree it would have the stated impact?
    • What’s your estimate of the actual ROI?
    • Anything Claude missed or got wrong?

  3. What ideas did Claude miss entirely? Are there high-impact strategies for a solo employment law firm website that weren’t mentioned?

  4. Color palette assessment: Claude suggested three palette options (Navy+Gold, Teal+Copper, Burgundy+Slate). Which do you think works best for an employment law firm targeting California workers? Any alternatives?

  5. Competitive landscape: How does sempers.com compare to the top-ranking LA employment law firms (King & Siegel, Eldessouky Law, HKM, etc.)? What are they doing that sempers.com isn’t?

  6. Prioritization: If you could only do 3 things in the next 90 days to maximize traffic and conversions, what would they be?

Context about the site:

Here is Claude’s full analysis:

[PASTE THE CONTENTS OF THIS FILE FROM “Part A” THROUGH “Priority Order” HERE]

Please return your response as a structured markdown document with headers, so I can share it back with Claude for synthesis.

End of report. File saved to: business-files/WEBSITE_ANALYSIS_REPORT.md